2. You’re not being social
There’s a reason it’s called social media
. And social media doesn’t work if you don’t socialize online. Growing your business requires connecting with people, commenting, sharing others’ content and not just pushing your own.
Remember! You’re trying to add real value to the lives of your target audience – not just toot your own horn. 3. You’re not asking for customer feedback
Never miss a chance to find out what your clients think! Especially when you’re launching a new product or service.
People generally respond best when given a number of options to convey feedback. You can post open-ended questions in the comments section to get a conversation started; create polls or surveys to get anonymous input; or form focus groups using a Facebook Live Q&A session.4. You’re not responding when people complain
Much as we all wish it never happened, it does sometimes. And if a customer posts a ballistic word bomb, everybody else online is waiting to see how you handle it.
Always respond promptly and professionally. If you ignore the complaint, delete negative comments or get nasty or sarcastic in return, you’ll only make matters worse.
5. You’re not tracking how your posts perform
If you read our previous article
, you know how important it is to determine your target audience as part of your social media strategy. And when you’ve got a target, you darn well want to know whether you’re hitting it.
Tools like Twitter Analytics
and Facebook Insights
can help you track how people reacted to specific posts, how often your business is mentioned, which demographics responded most favourably to posts – and more!Next time: more common mistakes on social media and how to avoid them