4 WAYS TO BOOST TRUST IN YOUR HEARING CLINIC
How can the interior design of your hearing clinic strengthen trust between you and your clients? We invited an expert to a brand-new hearing aid clinic to get some pointers.
Mark Mallindine is a London-based architect, whose work includes developing retail spaces.
He is visiting Chichester Hearing Care Centre, a hearing clinic in the South of England, to give us some insights about how interior design can create a trust-inspiring environment in hearing aid clinics.
1: Be comfortable yet professional
As he looks around the clinic, Mark Mallindine observes, “Whether you will succeed in creating a trust-generating atmosphere in a hearing aid clinic depends, to a large extent, on whether the clinic comes across as both comfortable and professional.
On the one hand, it’s important, when choosing the colours, the furniture and the lighting, that it makes people relax and feel welcome.
The waiting area must have a welcoming feeling to it, which means warmer colours, soft lighting and comfortable furniture. A look, obviously, which does not have ‘clinic’ written all over it.”
Mark Mallindine points to a framed poster that depicts how the ear works and says, “That poster should be bigger and have a far more prominent position in the room. These are wonderful pieces of machinery right there on the sides of our heads. Bring that type of information forward to indicate that you take pride in your professionalism.”