Step 6: Put your target audience first
Think about what they want to hear, instead of what you want to tell them. What will they find interesting, helpful or valuable? Make sure no more than about 20% of your posts actively promote your business.
At least 80% of your posts should be other content. Perhaps it’s news articles about hearing, the latest research findings, how to protect their loved ones’ hearing, a photo of some celebrity wearing a hearing aid, or a photo of one of your customers running her first 5K (check out the Widex blog for potential ideas as well)
. Promoting yourself too much can backfire. Step 7: Make your presence known
If your target audience is existing customers, let them know when they come into your clinic. Maybe you put a sign in the reception area, work it into the conversation, add it to your email auto signature or at the bottom of your invoices.
Figure out the best ways to let your target audience know where to find you on social media, and make it worth their while to keep following you. You can also buy paid ads/promote your posts on various social media platforms.
We wish you the best on your social media journey!
Next time: common mistakes on social media and how to avoid them