LIVE TWEETING: AN EASY WAY TO MAKE YOUR CUSTOMER SEMINAR OR BUSINESS PRESENTATION INTERACTIVE
Being an audiologist requires a lot of continuing education, but so many of us have been in “that seminar.” That seminar where information is important and relevant, yet the speaker drones on without any interaction from the audience, who are slowly drifting off towards an afternoon nap.
Maybe you’ve been in that audience – or maybe you’ve been that speaker.
An interactive audience is an interested audience. And an easy way to get your audience of customers or colleagues excited involved in your presentation is to set up live tweeting.
Live tweeting is easy, and it’s free.
Choose a hashtag that describes your event
When you’re planning your event, choose a “hashtag” that describes the event, such as #widex2015. Add this hashtag to the invitations when you send them out, and tell your attendees you hope they’ll join you in live tweeting. (To do so, all they need is a Twitter account, which is free and takes only about a minute to set up.)
A few days before your event, start Tweeting a few appetizers about the coming event, using your hashtag. For example, the recent Widex Audiological Summit used the hashtag #WAS2015. In advance of the event, Widex tweeted:
Your audience becomes part of the presentation
On the day of the event, start your presentation by reminding your audience about the live tweeting. Explain that as they watch your presentation, they are allowed to repeat what you are saying to their Twitter followers, and even photograph and Tweet out images of your educational slides.
Remind them to add the event’s hashtag to each Tweet they send. By doing a search for the hashtag, they’ll be able to see everybody’s Tweets about this particular event.
Suddenly, your audience is part of the presentation. They’re involved in choosing the most relevant bits to share with their own co-workers, partners and customers. Some may even send questions to the speaker via Twitter – a great solution for people who are shy or not comfortable with their spoken language skills.
Extend the interactivity into the coffee break
Consider setting up a computer screen in the coffee break area of your presentation. Use this as a place to display the Tweets as they roll in.
These screens tend to be a great conversation piece: attendees can see their own Tweets displayed among others, and get a sense of ‘what people are saying’ about the presentation.
If you have additional colleagues attending the seminar, they can take quick smartphone photos of the attendees during the coffee break and Tweet them immediately, perhaps with a line about what they liked best about the presentation. Seeing each other on Twitter helps the seminar participants network with each other.
After the presentation, thank the participants on Twitter, and respond to the ones with specific questions. You will probably find that many people outside the room have been following along – and these people are also potential business partners and clients.
Participants can also relive the conference at any time simply by doing a search for your hashtag on Twitter!