WATCH THE KEYNOTES

Widex Audiological Summit 2017

Nina Kraus

Our life in sound and hearing health: a biological perspective

Auditory processing holds the key to successful hearing. Auditory processing fosters everyday communication, including understanding speech in noise, and generating the sound-to-meaning connections for effective listening.

Our life in sound, be it the languages we speak, the noise we experience, or the music that we make, together with cognitive and reward systems drive neural remodeling.

Our biological approach, the frequency following response (FFR) to complex sounds, is as direct a measure of auditory processing as currently exists, and enables us an unprecedented look into individual differences in cognitive hearing health.

Francis Kuk

Hearing aid ingredients for effortless hearing

Listening takes effort. The amount of effort that is required varies depending on the individuals, the environments, as well as the quality of the hearing aid processed sounds.

In recent years, the field of Audiology recognizes that the nature of the hearing aid processed sounds could affect the amount of listening effort that the listeners invest into understanding, and that the cognitive capacity of the individuals could affect the final outcome of their effort.

We argue, if we design the hearing aids with a goal such that its output requires the least amount of effort from the listeners to understand, such hearing aids would result in satisfaction in more people, regardless of their cognitive backgrounds.

Dr. Sandra Sieber

A transformative perspective on the business of hearing aids

The concept of digital density in combination with an “outside-in perspective” will allow us to come up with new competitive scenarios, and data science and the Internet of Things play a key role in understanding how to articulate new value propositions that overcome the main shortcomings of the current value offerings.

This presentation will show how in many industries this means to move from a “product centric” view to a service model, which at the end can potentially greatly enlarge the overall value creation and appropriation opportunities of the entire industry.

Ingrid S. Johnsrude

How attention and sound quality affect how well we understand and remember speech

When speech is heard in the presence of background sound, or when hearing is impaired, the sensory information at the ear is often too ambiguous to support speech recognition by itself. In such circumstances, knowledge-guided processes that help to interpret and repair the degraded signal are required.

Many of these processes appear to be effortful. Recent neuroimaging (fMRI) and behavioral work from my lab suggests that such processes are not generally recruited when degraded spoken sentences are not attended, even when those degraded sentences are of high acoustic quality and perfectly intelligible (when attended).

In everyday life, people often hear speech while engaged in other attentionally demanding tasks such as driving.

Karolina Smeds

The impact of auditory ecology on hearing aid design and testing

We want auditory rehabilitation using hearing aids to give the hearing-aid user the ability to participate without restrictions in all activities the individual selects.

When developing hearing aids and evaluating their benefit, it is important to know as much as possible about the hearing-aid user’s auditory ecology.

Widex has contributed with important work in this area, and this keynotes futures to of our studies.

Francis Kuk

New approaches to measuring hearing aid outcomes

Improvement in speech understanding is an important expected outcome from hearing aid use. While speech tests have high face validity, they may not be sensitive enough to predict or reflect the hearing aid wearers’ satisfaction with their hearing aids or their communication difficulties in real-life environments.

In recent years, alternative strategies such as the measurement of acceptable noise level (ANL) and listening effort have received much attention. Cognitive measures have also received increasing use to explain differences in outcome. These measures could shed light into how future hearing aids may be designed, and how clinicians may approach their patients for maximum success.

Les Jones

How to create a compelling brand for your practice

Creating a compelling brand for your audiology practice is critical in helping you to stand out in a competitive market. Yet, brand and branding is something that is often overlooked or left to chance in many practices.

In this highly visual presentation, Les Jones will de-bunk some of the myths surrounding brand and provide a number of practical hints and tips that will help you to develop a distinctive brand for your practice.

Rasmus Houlind

Make it all about the customer

Omnichannel is about creating as many customer centric experiences with as few resources as possible. No matter where in their lives the customers are they should always feel that the communication they receive from your company is interesting and relevant.

It’s about the desire for creating hyper personalized customer experiences across all physical and digital touchpoints while still keeping it lean, agile and effective. Companies want to have their cake and eat it too.

In this talk Rasmus Houlind will take you through what it takes to work with omnichannel and how companies can move from the often bureaucratic and siloed states into collecting and using data in their communication and their services towards their customers.

John Cohn

Digital Disruption and the Internet of Things

Eric Seper

Cros and localization

Petri Korhonen 

Muzzle music game

Chris Slugocki

Finetuning the auditory subcortex

Robert Sweetow

Widex Zen Therapy

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